2008
May
16
Video: Writing your web copy
Welcome to the first in a new regular series on our blog… video guides! We’ll try to keep them short and to the point, and more often than not, they’ll be an introduction to a topic providing top level information. The idea is to help get you started and give you some links to find more information about the subject.
The first video is our copywriter, John, providing some insight into writing effective web copy. Please take a quick look, and please do use the comments to let us know what you think. It’s the first time we’ve tried this, so it’s a bit of an experiment for us too!
Further reading:
- Jakob Nielsen has plenty of interesting information about how to write for the way people read online.
- Brian Clark’s Copyblogger blog and Bad Language both have lots of hints and tips.
- Information on web writing from About.com.
On May 16th, 2008 at 12:46 pm
Good and helpful video.
Useful info.
Well paced and presented.
No too cheesy at all …..
Thanks,
Phil.
On June 18th, 2008 at 6:35 am
[...] picture may be worth a thousand words, but John McGarvey from 123-reg has produced a video that is worth two thousand. It covers the basics of writing for the web and why it is different [...]
On June 20th, 2008 at 5:37 pm
hey guys this is fab, i think you should be doing this more often,
something for nothing now but gain everything for nothing later(wise words ehh!)All small businesses take note, thsi really works.
as someone just getting to grips with starting a website business this sort of stuff is really handy needless to you get say more traffic,you may also consider podcasting this knowlegde as well.
Good trading
On June 21st, 2008 at 10:34 am
Nice tutorial hitting the main points easily , fast, and following John’s own rules. A liot of essential commonsense in 3 minutes!
On October 9th, 2008 at 9:44 am
Hi,
I was looking for ways to publish effective on the web and this video covers it all. Thanks for the tips. I will use them and also refer to this site from my website http://www.mak-nrw.de.
Thank you John.
Jos Donners
On March 12th, 2009 at 6:34 pm
I’ve never given this a try, but I think it’s about time I do.