Previously, we looked at how to write good copy for the web. In the latest of our videos, I’ve ventured in front of the camera to give you a quick run-down on writing sales copy. That’s right: how to encourage people to buy from your online shop.
It’s not all about the hard sell: by being honest and offering genuine value to your customers, you can boost sales so you’re happy - and so are they.
Last week we grabbed the camera, balanced it on a chair (really) and filmed a couple more short videos for our series. If you haven’t caught them before, the idea is to give you an introduction to a subject.
In this one, Matt talks about how to build a horizontal navigation bar for your website using lists and CSS instead of tables. Take a look and please leave a comment to let us know what you think. There are some links to more information beneath the video too.
[Edit: Its been brought to my attention I am describing the <li> tag as a "line". <li> in fact means 'list item', oh well.... (Matt)]
The HTML described above:
Create a div area for your navigation and type in your content
<div id = "nav">
<ul>
<li>Home</li>
<li>Blog</li>
<li>Store</li>
</ul>
</div>
In your CSS file create the rules for the “nav” div <li> tags
#nav li {
text-decoration: none;
display: inline;
margin: 5pt;
padding: 1pt;
text-align: center;
color; blue;
background-color: green;
}
#nav li a:hover {
background-color: red;
} Read the rest of this entry »
For the second in our series of videos, we’ve filmed a quick introduction to the basic elements the Google robot spiders when it arrives at a website.
Essentially, it explains how search engines find and index your website. Once you’ve watched the video, you can delve deeper with some further reading provided below.
Welcome to the first in a new regular series on our blog… video guides! We’ll try to keep them short and to the point, and more often than not, they’ll be an introduction to a topic providing top level information. The idea is to help get you started and give you some links to find more information about the subject.
The first video is our copywriter, John, providing some insight into writing effective web copy. Please take a quick look, and please do use the comments to let us know what you think. It’s the first time we’ve tried this, so it’s a bit of an experiment for us too!
