Welcome to the first in a new regular series on our blog… video guides! We’ll try to keep them short and to the point, and more often than not, they’ll be an introduction to a topic providing top level information. The idea is to help get you started and give you some links to find more information about the subject.
The first video is our copywriter, John, providing some insight into writing effective web copy. Please take a quick look, and please do use the comments to let us know what you think. It’s the first time we’ve tried this, so it’s a bit of an experiment for us too!
We have a vacancy in our marketing team for an experienced Marketer with a proven track record in PR and media scheduling to work for 123-reg, one of the largest domain and hosting brands in the UK, in our new offices in Stockley Park, Uxbridge. This is an important role in a business with exciting plans to grow. The two components of this role are based around our public relations and print media channels:
Public relations
Develop a communication strategy with the PR agency & marketing team to generate positive and quality media coverage establishing strong media partnerships and maintain positive relationships with key media contacts.
Print media
Research, plan and implement print media schedules across brands to complement marketing activities and maintain brand presence, evaluating each media channel’s ROI.
For a more detailed break down of the position along with details on how to apply go to our jobs page on Monster.co.uk
We have launched a great promotion for our business pro ecommerce package in conjunction with PayPal. The first 50 new customers who purchase a 123-reg annual business pro ecommerce account and sign up and trade on a PayPal Express Checkout or Website Payments Pro account, receive £119 in cashback.
The cashback will get paid directly into the PayPal account after 3 months of active trading. We had to put in some strict terms & conditions as we want to reward customers who are serious about selling online and not those that are only in it for the quick buck.
As some of you may know, since Monday 05.05.08 Google has started to allow advertisers to bid on other company’s brand names. Previously banned in the UK (but allowed in the USA), competitors are now allowed to show one of their adverts when some searches for another company’s brand name.
We have already started to see other web hosts biddng on our brand names, and through out other industries these adverts are starting to crop up. Check out lastminute.com, moneysupermarket.com, and iPod.
Important
In order to clarify our position regarding affiliates, I would like to emphasise that affiliates who have joined our programs through 123-reg itself, Commission Junction or TradeDoubler are prohibited by the terms and conditions from bidding on our brand names (123-reg, WebFusion, Donhost & SupaNames).
Any affiliate found to be bidding on our brand name or using our brand name to advertise on another company’s brand name will be removed from the program and no commission paid for any sales made from those adverts. This may seem a little strong but it is vital we maintain control of our brand and where we are seen to be advertising, as well as our relationship with fellow web hosting companies.
I’ve been off on holiday for the last couple of weeks, and as usual my return to the office this morning has resulted in an inbox full of messages and an RSS reader full of interesting articles.
My effort to catch up on all the interesting news and posts from my favourite sites is largely in vain (there’s too much to read and too many other important things to do), but here are a few domain-related items that caught my eye:
America.com is up for sale. The reserve price is over $1m - if that doesn’t put you off, the auction starts on 22 May.
An independent appeals panel has overturned the decision to award the domain myspace.co.uk to social networking website MySpace. This is the latest twist of events in the story we reported on previously.
16 years after the end of the Soviet Union, the old .su domain extension just won’t die. Nostalgia for the Soviet empire and entrepreneurs who see value in the extension are apparently responsible for a 45 per cent increase in registrations this year.
I personally don’t register a lot of domain names. The domains I do own tend to those I stumbled across that I can’t believe no one else has already got, or I have an idea for a site and in a rush of blood register the domain name and then lose all energy towards the project (the ‘gonibbler’ debacle still hangs heavily over me). Recently I started looking for a domain name with these criteria in mind:
Encapsulate the theme of the website
Easy to remember
Easy to spell
A brandable name e.g. not simply descriptive of the service
.com & .co.uk both available to prevent traffic going to someone else
I’ll be honest I found it very hard. I started typing in quite generic words, combining them, mixing them around, but nothing hit the mark. For the first time I had to start doing some research into related words and phrases that I could use. If you find yourself in the same position where you are struggling to find a domain name you are happy with here are my tips:
Use a thesaurus for inspiration
Type in the core theme of your website in to a thesaurus and see if you can find any related keywords that you like. For example in you have an online shop you could type in “store” and you will be presented with words such as; backlog, cache, inventory, nest egg, reserve, reservoir, stock, stockpile, treasure, store, boutique, emporium, outlet
Go web 2.0
Web 2.0 style domain names are all the rage, and they are proven to be an effective method of branding and easy to remember. Good examples include flickr, wuffo, bliin and zoogmo. To create your web 2.0 simply remove a vowel (e.g. trackr), add a vowel or two (e.g. miiix), add two unrelated short words together (e.g. snapfrog) or use utter jibberish (e.g. boblr). Read the rest of this entry »
