“Your business needs a website.”

In the past, perhaps this statement wasn’t true for every new company. But these days, virtually all start-ups should have an online presence from day one. There are plenty of things your business can do with a website: advertise your services, sell products online or communicate with existing customers. You can even send people there for more information and use it to gather sales leads.

No grand plans for your site? It’s worth creating one anyway, just so something meaningful appears when a prospective customer types your company name into Google.

Where to start?

As tempting as it may be, don’t rush in headlong and start building your site. You’ll end up wasting time and money. Instead, plan carefully, thinking about:

• What your site is for
  Come up with some clear objectives. Do you want to sell your products and services online? Will the site provide help for existing customers? Is it going to be a simple ‘shop window’ to provide you with warm sales leads? Read the rest of this entry »

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